On September 21, Donald Trump introduced his first edition of Official Trump Coins. These limited edition silver medallions, called “The President Donald J. Trump First Edition Silver Medallion,” will be available for purchase starting from Wednesday, September 25, 2024. Each coin is priced at $100, in the Trump Coins website.
This new collectible is consider as the part of Trump’s expanding merchandise, which includes high top sneakers, NFT trading cards, and even Bibles. The launch of the silver coins comes as Trump faces growing as legal expenses and prepares for a competitive campaign for the Election. The coins give his loyal supporters an opportunity to own what Trump calls a “piece of American greatness” by showing their ongoing support.
What’s in the Coin?
The Trump Coin, officially named “The President Donald J. Trump First Edition Silver Medallion,” is made of 99.9% fine silver. This purity level far surpasses the current market value of silver as well, which made around $31.50 per ounce. While the $100 price tag is higher than the raw value of silver, Trump stressed that the coin holds symbolic value, representing America’s greatness and commitment to freedom and prosperity.
Each coin is accompanied by a certificate of authenticity, featuring Trump’s signature, ensuring buyers that they are purchasing an official product. The coin design itself is also deeply personal to Trump, with one side featuring his profile and the other showcasing an image of the White House, along with his signature. To make the coin more appealing to collectors, it comes in a special felt bag, adding to its overall quality.
Donald Trump’s Message :
Trump announced the launch on his social media platform, Truth Social, calling the coin “beautiful” and a “limited edition” collectible. He highlighted that the coin is a tribute to their movement for freedom, prosperity, and America-first ideals. In his announcement, Trump wrote, “We put America first,” a familiar slogan that continues to resonate with his supporters.
The former president also shared the news on X (formerly known as Twitter), urging his followers to purchase the coin exclusively at realtrumpcoins.com. He is stating, “Trump Coins are designed by me and minted right here in the USA. This beautiful, limited-edition coin commemorates our movement, our fight for freedom, prosperity and putting America first, we always put America first.” This message reinforces the themes that have defined his political platform and continue to resonate with his base.
Trump stressed people to be part of the movement and make history by owning what he described as a “piece of American greatness.”
Donald Trump’s Growing Merchandise :
This silver coin is just the another addition to Trump’s ever-expanding line of products. Earlier this year, he launched a collection of high-top sneakers, which were priced at $99 to $399 per pair. Despite the price, the sneakers were a hit among his supporters, selling out in a limited run of 1,000 pairs.
In addition to sneakers, Trump has ventured into the world of non-fungible tokens (NFTs). Just last month, he released his fourth series of NFT trading cards, priced at $99 each, aiming to appeal to the growing crypto community. Trump’s entry into NFTs has proven to be his most profitable merchandise venture which was generating over $7.2 million in licensing fees.
Earlier this year, Trump also endorsed a $60 Bible, partnering with singer Lee Greenwood, best known for his patriotic anthem “God Bless the USA.” The Bible sales brought in $300,000, according to financial disclosures.
What’s Next?
With the release of these silver medallions, it’s clear that Trump is not slowing down when it comes to capitalizing his brand. Whether it’s through political messaging, merchandise, or media ventures, the former president Donald Trump continues to engage with his supporters especially in the digital space in new and creative ways. While the coins themselves may not have direct ties to his political campaign, their release shows just how much Trump’s image and message connect with his supporters.
Trump’s ventures into sneakers, Bibles, NFTs, DeFi and now collectible silver coins, these might seem unusual for a former president, but for Trump, it’s just another step in his goal to make America and his brand great again.
