- Melania team sold $1.5M worth of MELANIA tokens, applying dollar cost averaging strategy.
- Price of MELANIA token increased 21% within a week but remains 96% off its January high.
- Memecoin market cools down, with Pump.fun activity falling from 2.85M to 1.44M wallets.
The team behind the Official Melania Meme token, called MELANIA, has sold tokens valued at more than $1.5 million in only three days. This involved $630,000 sold on April 26 and an additional $930,000 on April 28, as per blockchain data.
The sales indicate that the team is employing a plan called dollar cost averaging, where they provide a fixed amount of tokens at regular intervals. This method assists in controlling price fluctuations and making rational decisions, according to Lookonchain, a crypto analytics platform, in an April 28 post on X.
Melania Token’s Recent Price Recovery
Despite the Melania team selling tokens, the price of the token increased by over 21% in the last week. However, it is still 96% lower than its all time high of $13.70, which occurred on January 20, the day of US President Donald Trump’s inauguration.
The price gain indicates some recover for Melania’s token, but it is still far from its all time high, based on CoinMarketCap data.
Memecoin Market Trends
Melania token sales occur amid a mixed trend in the memecoin market. Memecoins such as MELANIA were the second most sought after form of cryptocurrency investment in the first quarter of 2025, accounting for 27% of investor interest, as per a CoinGecko report.
The most sought after was artificial intelligence tokens at 35% interest. However, the broader memecoin market is decelerating. For instance, Pump.fun, an initial launch platform for memecoins, experienced a decline in weekly active wallets from 2.85 million in January to 1.44 million as of March 31.
Simultaneously, there are investors large and small placing bets against the Official Trump memecoin, TRUMP. One such large investor, or whale, invested $1.33 million in USDC stablecoins to short the TRUMP token, betting its price would decrease. This short could lose money if the price of the TRUMP token rises above $21.50, according to Lookonchain.
The Melania token sales and the fate of the TRUMP token indicate how volatile the memecoin market is. The sales strategy of the Melania team can reduce the price of the MELANIA token in the future. Investors are keeping a close eye on it, as memecoins are dependent on community interest and sentiment in the market.
As with other tokens, the Melania token is attached to celebrities and social media craze, with a resultant extreme price movement. For now, the token’s 21% growth brings optimism, but its price is yet far from reaching its January record high, and subsequent sales may affect its performance.
Also Read: Today, April 28: Banning SEC Staff from Holding Crypto as Coinbase Pushes to Remove the Rule
